Social Media Advertising Costs
Transparent pricing for results-driven social ad campaigns across all major platforms
Our social media advertising packages are designed to maximize your ad spend ROI while minimizing customer acquisition costs across Facebook, Instagram, LinkedIn, and more.
Social media advertising pricing: request a scoped proposal
Social media advertising has two separate costs: the ad spend you pay the platform directly, and the fee for planning, building and managing campaigns. The management fee depends on campaign count, creative needs and how leads are tracked after the click.
What affects the cost
- Number of platforms and campaigns running at once
- Creative volume and refresh frequency
- Landing page and conversion tracking setup
- Budget size and how often it is reviewed
What you supply
- An ad account you own with a payment method
- A clear offer and landing destination
- Timely feedback on lead quality
Typically included
- Campaign structure and audience setup
- Ad copy and static creative variations
- Tracking plan so inquiries can be counted
Not included
- Ad spend (billed by the platform to you)
- Video production unless separately scoped
- Guaranteed lead volume or cost per lead
Want a published price instead? Our Small Business Launch & Growth offer is a $500 USD one-time website and a $1,000 USD per month marketing plan with a written scope.
Frequently Asked Questions
Get answers to common questions about our pricing, packages, and services.
Is ad spend included in the management fee?
No. Ad spend is paid directly to the platform from your own ad account. Our fee covers planning, setup and management.
How much ad spend do I need?
It depends on your market, offer and goals. We discuss a test budget during scoping rather than publishing a one-size-fits-all number.
Can you guarantee a cost per lead?
No. Platform costs change with competition and audience. We set up tracking so you can see actual results and adjust.
Social Media Advertising Cost Factors
What Factors Influence Social Media Ad Pricing?
The cost of social media advertising campaigns depends on several key factors: 1. Campaign objectives (awareness, engagement, conversions, etc.) 2. Platforms selected (Facebook, Instagram, LinkedIn, Twitter, TikTok) 3. Target audience size and competition 4. Creative development requirements 5. Campaign duration and frequency 6. Testing and optimization needs Each of these elements impacts both the management fees and the recommended ad spend for your campaigns.
Platform Ad Spend Considerations
Different social platforms have varying cost structures and minimum effective budgets. Here are our typical monthly ad spend recommendations: • Facebook & Instagram Ads: $1,000+ monthly minimum • LinkedIn Ads: $2,000+ monthly minimum (higher CPCs) • Twitter Ads: $1,000+ monthly minimum • TikTok Ads: $1,500+ monthly minimum • Pinterest Ads: $1,000+ monthly minimum These recommendations ensure sufficient budget for proper testing, optimization, and achieving meaningful results on each platform.
Map Your Next Stage of Growth
Discuss your website, current lead sources, and the steps needed to connect your marketing funnel.