Facebook Ads Cost
Transparent pricing for effective Facebook and Instagram advertising campaigns
Our Facebook ads management packages are designed to maximize your advertising ROI through expert campaign optimization, creative development, and audience targeting.
Facebook and Instagram ads pricing: request a scoped proposal
Facebook ads cost has two parts: ad spend paid to Meta from your own ad account, and the fee for campaign strategy, creative and management. The fee depends on campaign count, creative volume and whether leads are captured on Meta or on your website.
What affects the cost
- Campaign and audience count
- Static creative volume and refresh rate
- Lead form versus website landing page
- Pixel and conversion tracking setup
What you supply
- A Meta Business account you own
- A clear offer
- Lead quality feedback
Typically included
- Campaign and audience setup
- Static ad creative and copy
- Tracking plan for inquiries
Not included
- Ad spend billed by Meta
- Video production unless scoped
- Guaranteed return on ad spend
Want a published price instead? Our Small Business Launch & Growth offer is a $500 USD one-time website and a $1,000 USD per month marketing plan with a written scope.
Frequently Asked Questions
Get answers to common questions about our pricing, packages, and services.
Who pays Meta for the ads?
You do, directly, through your own ad account. Our fee is separate.
Can you promise a specific return on ad spend?
No. Results depend on your offer, market and budget. We track outcomes so you can judge performance.
Should leads go to a Meta form or my website?
Both can work. We recommend based on how your team follows up and what you need to track.
Facebook Ads Cost Factors
Facebook Ad Spend Considerations
The amount you'll need to invest directly in Facebook's ad platform depends on several key factors: 1. Campaign objectives (awareness, traffic, conversions, etc.) 2. Target audience competition and size 3. Industry and vertical competitiveness 4. Seasonality and market conditions 5. Ad quality and relevance scores 6. Placement selections (Facebook, Instagram, Audience Network) While Facebook has no minimum spend requirement, we typically recommend a monthly ad spend of at least $1,500-2,000 to gather sufficient data for optimization and achieve meaningful business results.
Map Your Next Stage of Growth
Discuss your website, current lead sources, and the steps needed to connect your marketing funnel.