Orchestration service
AI Marketing Automation
AI marketing automation connects the steps between first interest and a sale: capture, qualification, routing, follow-up and reporting. Rithm Digital maps your current journey, connects the tools you are authorized to use, and adds AI where it saves time without removing human judgment.
This service coordinates the whole system. Building a custom AI agent is covered by AI Agent Development, and our packaged home-services follow-up offer is Rithm Automations.
How this differs from our other AI services
AI Marketing Automation
Cross-channel orchestration: ads, social, forms, CRM, email and reporting working as one journey.
AI Agent Development
Designing and building a specific conversational agent. Often one component inside an automation.
Rithm Automations
A defined lead follow-up and booking package for plumbing, HVAC and electrical businesses.
What we implement
- 1
Map the journey
Document every entry point, response step and handoff, including where leads are lost today.
- 2
Define qualifying fields
Agree the minimum information needed to route and respond. Nothing extra.
- 3
Connect authorized integrations
Link the ad platforms, forms, CRM and inbox you already use, where their APIs and your plans allow.
- 4
Route leads
Rules for assignment, deduplication and priority so the right person sees each inquiry.
- 5
Approved nurture
Follow-up sequences written or approved by you, sent only to people who opted in to that channel.
- 6
Test and add fallbacks
Test cases for each path, plus fallbacks when an integration or AI response fails.
- 7
Attribution
Tag sources so reports connect campaigns to qualified leads and, where connected, confirmed revenue.
- 8
Optimize
Review conversations and outcomes and adjust rules, copy and routing.
Where people stay in control
- Pricing exceptions, complaints and refunds go to staff
- Staff can take over any conversation
- New nurture copy is approved before it sends
- AI answers are limited to approved business information
How pricing works
Pricing depends on the number of workflows and channels, the tools in your stack and the integration work needed. We scope it after the strategy call and confirm cost before starting. Third-party software subscriptions and ad spend are separate.
Illustrative workflows
Step through a fictional example. These are predefined illustrations of workflows we design, not live agents, real customers or client results.
Example guesthouse (fictional)
Customer-initiated message after clicking an Instagram ad's Send Message button
- Step 1 · Customer sends a private messageDo you have dates available in March for two adults?
Step 1 of 4
Frequently asked questions
Do we need to replace our CRM?
Usually not. We start with the tools you already use and only suggest changes when an integration is not possible or the current setup blocks the workflow.
Which integrations are supported?
It depends on each tool's API and your subscription level. We confirm integrations during scoping rather than promising universal compatibility.
Will AI talk to customers without oversight?
Only within the rules and information you approve, with clear handoff points. Sensitive topics always route to staff.
Can you prove revenue impact?
When your checkout, POS or CRM records closed sales and is connected, reports can attribute confirmed revenue. Otherwise we report leads, bookings and quote requests and label them as such.
Related pages
Plan your automation around real bottlenecks
On the strategy call we map your current journey and tools and identify which integrations are needed. You get a clear scope before any commitment.
Book a Strategy Call