Social Media Marketing Service: Posts That Lead Somewhere

Rithm's social media marketing service plans and creates posts that explain what you do, answer common questions and give people a clear next step. Each month follows a simple calendar tied to your offers, uses images you own or are licensed to use, and connects to an inquiry path. We do not buy followers, invent reviews or promise viral reach.

What social media is good for

For most small businesses, social media builds familiarity and answers questions before someone contacts you. It works best when posts lead somewhere: a service page, a booking form or a message. Rithm's social media marketing service treats each post as part of that path.

A monthly content mix

The Growth Marketing plan includes eight original static posts per month. Video production and paid boosting are separate unless agreed.

Rules we follow

• Honest claims. No made-up statistics or results.
• Permission for people and places. Customers appear only with consent.
• Clear sponsorship. Paid partnerships are disclosed, following the FTC's Endorsement Guides questions and answers.
• Consistent facts. Prices, hours and areas match your website.
• Approval before posting. You review the calendar each month.

Hypothetical example: a bakery

A fictional bakery posts only when a new product comes out. The new calendar adds a weekly explainer on custom cake ordering, a photo series showing decorating steps, and a monthly reminder linking to the order request page. Common comment questions about lead times are answered with the same approved wording each time. The bakery tracks how many order requests mention seeing a post.

Content checklist

• A list of services or products to feature this month.
• Photos you own or have rights to use.
• Approved answers to common questions.
• A link destination for every post.
• A person who replies to comments and messages.

When comments start turning into questions, our comment-to-conversion service guide explains the next step.

How we judge whether it is working

Likes and follower counts are easy to see but rarely tell you whether social media brings business. We look instead at clicks to your site, messages asking about services, and inquiries where people say they found you on social media. We also track which post types prompt real questions, then make more of those. When numbers are small, we report patterns cautiously rather than claiming a single post caused a sale. A useful monthly review answers three questions: what did we publish, what did people do, and what should we change next month?

Images and rights

Every image in your calendar should be one you took, one you licensed or one created for you. Photos of customers, staff or private homes need permission. Reposting other people's photos without rights can lead to takedown requests and damages your credibility.

Frequently asked questions

Which platforms should I be on?

Wherever your customers already spend time. Many local businesses do well focusing on one or two platforms done consistently.

How often should I post?

Consistency matters more than volume. A steady schedule you can maintain beats bursts followed by silence.

Will you reply to comments for me?

Community replies can be part of a scope, using approved wording. Automated replies or DMs are scoped separately.

Next step

Choose the two services you most want to promote and plan your social calendar with Rithm.

Sources and further reading

• FTC: Endorsement Guides, what people are asking.
• Meta: Business Help Center, for current page and posting features.

Editorial note: this planning guide was drafted with AI assistance for Rithm Digital and created on September 25, 2026. Examples are hypothetical. It is general marketing-operations guidance, not legal, medical, tax or financial advice. Prices refer only to Rithm's published Small Business Launch & Growth offer.