Rithm Automations · For electrical contractors
AI Marketing Automation for Electrical Contractors
Turn electrical project inquiries into clear next steps with automated intake, estimate follow-up, and consultation scheduling.
A service by Rithm Digital

How automation supports electrical service and project inquiries
Electrical inquiries range from a single outlet to a panel upgrade or a multi-site commercial job. Automation gives each one a prompt acknowledgement, collects basic scope and location, and moves it toward an assessment, consultation, or callback — using the paths your business defines.
It fits residential and commercial electrical contractors who quote project work and want open estimates followed up consistently. It works with the inquiries you already receive; advertising, SEO, and website projects are scoped separately by Rithm Digital.
For the complete service overview, see Rithm Automations.
Where inquiries slow down
Electricians follow-up challenges this addresses
Project inquiries need scope before anything else
An estimate cannot be prepared until someone establishes what the customer actually wants done and where.
Consultations stall between messages
Panel upgrades and larger projects involve several exchanges, and each unanswered message adds days to the decision.
Residential and commercial get mixed together
The two require different questions and different people, yet they usually land in the same inbox.
Estimates go out and go quiet
Follow-up on sent quotes is easy to postpone when crews and scheduling need attention first.
Relevant workflows
Configured for electricians inquiries
Each workflow is built around your approved process and the tools confirmed during setup.
EV charger installation inquiries
Collect the vehicle or charger type if known, panel location, parking setup, and property address so an assessment can be planned with real information.
Panel upgrade consultations
Capture what prompted the inquiry and the property details your team needs, then offer the consultation or callback route you configured.
Lighting project inquiries
Gather the space, scope, and timing for interior, exterior, or retrofit lighting work before it reaches your estimator.
Residential versus commercial routing
Separate the two with the qualifying questions you define, so each follows its own intake path and reaches the right person.
Project scope and location capture
Record a plain-language description of the work, the site address, and access notes in one summary for your office.
Estimate follow-up and staff handoff
Continue approved follow-up on open estimates, and hand any question about feasibility, code, or price to a qualified member of your team.
Illustrative workflow
See an EV charger inquiry step through
A fictional example of how a configured electrical workflow could handle an EV charger installation inquiry.
Brightline Electric (fictional)
Website inquiry — EV charger installation
- Step 1 · Initial inquiryWe just ordered an EV and want a charger installed in the garage. Can you help?
Step 1 of 8
Setup process
Review, configure, test, launch.
Review
We look at how inquiries reach you today, who handles them, and where they slow down.
Configure
Responses, intake questions, follow-up timing, and handoff rules are set up around your approved process.
Test
Your team walks through the workflow end to end and adjusts the wording and routing before anything goes live.
Launch
The approved workflows go live, and activity is reviewed with you each month.
Package and scope
One package across every industry we serve.
Website development, paid advertising, SEO, and custom integrations can be scoped separately through Rithm Digital.
Explore paid advertising, SEO strategy, and website development.
Featured package
Lead Follow-Up & Booking
$799/month
Plus $750 one-time setup
- Initial workflow configuration
- Website inquiry response
- Lead follow-up
- Appointment scheduling and reminders
- Team handoff
- Monthly activity reporting
Final scope, usage allowances, supported integrations, and any additional charges are confirmed before signup.
Discuss My SetupCommon questions
Electricians automation FAQs
Request a demo
See how this would work for your electricians business.
Tell us how inquiries reach you today. We’ll walk through where automation could help and what setup would involve.
Your request goes to the Rithm Digital team for a direct follow-up about the demo.

